Situation
For the longest time, a leading regional grocery store struggled with the HR challenge of keeping the applicant pool engaged across the hiring journey. This proved to be an impediment to hiring quality candidates, consequently affecting business and growth. Then Cadient came on board and transformed the applicant pool, leading to multi-pronged benefits, with its differentiated texting solutions.
Challenges
Prior to implementing Cadient’s texting solutions, the client faced a multitude of challenges in reaching and contacting applicants, obtaining responses for data requests, hurdles in interview scheduling, and abysmally low attendance at job fairs.
The client was operating under turbulent conditions. In the high-volume, hourly hiring sector, candidates predominantly apply via mobile devices. Traditional communication methods yield low response rates, making texting crucial for engaging candidates. Email response rates average around 6%, posing a huge challenge for HR personnel. Even a slightly negative experience potentially deterred top candidates from pursuing or accepting positions with the client.
Solutions
The client enhanced its hiring process and candidate experience by integrating Cadient’s texting solutions into its Applicant Tracking System (ATS). Compared to legacy email response solutions, Cadient’s texting solutions are able to improve the average response rate to 64% within 90 seconds.
Cadient’s unique and flexible suite of solutions include:
Text-based communication tools: Cadient offers a full suite of texting tools, with three primary options to choose from. Cadient Texting facilitates real-time one-to-one conversations, while Text Apply streamlines collection of profile details from interested candidates, creating a pool of prospective candidates, and Text Notify automates system messages via text.
Applicant tracking system: Cadient Talent Acquisition provides a comprehensive end-to-end solution from sourcing to onboarding, complemented by texting tools, selection tools, integrations, and real-time analytics.
Automation features: Automation is integral to applicant tracking systems. Cadient SmartTenure, powered by Decision Point, leverages the prowess of machine learning to identify candidates likely to have long tenure. Text Notify ensures automated messages are sent to candidates’ chosen devices.
Results – Outcome
Cadient’s texting solutions significantly improved the client’s hiring process, reducing time to hire while increasing applicant engagement. Seamless integration into the existing ATS showcased the effectiveness of Cadient’s suite in addressing specific recruitment challenges.
Thanks to the Cadient implementation, the client was able to reduce hiring time by 41%, boosting response rate by 64% in addition to increasing the efficiency of opt-in automated messages by 55%.
