recruitment marketing

Recruiting employees is more than just filling a job vacancy. It takes time and effort to evaluate each candidate’s strengths and weaknesses to decide who to onboard with the company when there’s a need for more staff. Let’s discuss how to optimize the recruitment process to enhance your company’s hiring efforts.  What Is Recruitment Process … Read more

Modern hiring practices have required a more fast-paced approach, whereas recruitment data analysis is continually needed for success. As more companies fill positions quickly, data-driven insights from recruitment analysis will refine quality-of-hire and other metrics to reduce employee turnover.  First, we will have a general discussion about recruitment analyses. Then, we will dive into defining … Read more

In a workforce arena where faster hiring processes are needed more than ever, transformative recruitment technology is essential for streamlining these tasks to onboard new talent quickly. Recruiting new candidates to fill open positions can take longer if you don’t have quality recruiting technology in your company’s resource arsenal. Something as simple as trying a … Read more

Uh-oh. One of your employees just sent their resignation letter to your desk, and their last day at your company is in two weeks. This is why having high-quality recruitment CRM software in your company’s arsenal is pivotal to overall success in keeping the unit staffed and ready to serve your clients.  Let’s discuss the … Read more

The US Travel Association claims that the hospitality business in the United States is a transformative money earner, employing over 16 million people and contributing almost $660 billion annually to the GDP. That’s massive.  However, unexpected changes are currently taking place in the business due to changing and highly demanding client tastes, technology improvements, and … Read more

Situation The HR Department of a Texas-based hospital sought an efficient Applicant Tracking System (ATS) to integrate with its existing human resources management system seamlessly. As their previous ATS contract approached the end of life, they carefully assessed and evaluated multiple options and ultimately chose Cadient to solve their business need. This strategic decision, inspired … Read more

Introduction In an ever-changing job market, businesses constantly look for new ways to attract and keep top talent. Two important ideas at the heart of this mission are employer branding and recruitment marketing. Although they might seem similar, each has a unique role in a company’s success. Cadient is at the forefront of these strategies, … Read more

Recruitment Marketing Defined Simply stated, Recruitment Marketing utilizes traditional marketing efforts to attract, nurture, and convert job applicants. Just as a marketing team creates a brand strategy to increase awareness and lead a buyer through a purchasing journey for a product or service, a recruitment marketing strategy increases awareness and leads a job seeker through … Read more

Recruiting is getting tougher every day. This was true before the world was turned upside down by the Coronavirus pandemic, and it is still true today. Even when you are lucky enough to find and hire the perfect candidate, it wasn’t long before that employee was plucked by a competitor with a better offer or … Read more

What is employer branding? You’ve heard the term before. It sounds like another “buzzword,” but what exactly is Employer branding? And why do you need to think about and develop your employer brand to have a robust recruitment process? Let’s first look at your company’s brand. Your company has a reputation surrounding its products or services, … Read more